Kaizn is an experiential wellness company that sits at the intersection of human development, optimal psychology, functional holistic health, and psychedelic science. They run safe and legal psychedelic experiences in deep nature, that are bookended by attentive, insight-oriented self-study. This altered state adventure includes well-rounded preparation and comprehensive integration. An amazing team, who are at the forefront of the future of mental and physical health.

In an effort to avoid any cultural cliches surroinding psychedelics and plant medicine, we developed an identity that focussed on the idea of scientific safety and modernist simplicity, allowing photography to shine. A deep respect for space throughout the identity to allow for those that interact with the brand to have a sense of calm during the communication.

The core graphic element / animation is a combination of mushroom gills, a compass and a sunrise. Representing the plant medicine, the Inner Compass Protocol®, and a new day for participants.