Acid design and produce cultural narratives, connecting digital and physical worlds to inspire music fans to move in more ways than one. The name is an acronym of Artist, Community, IDentity – this is where Acid is rooted – in the symbiosis of identity, creativity, and human connection. Established in music culture, Acid encourage artists to explore the deeper layers of meaning and intention within themselves and the connection they have with those that love their music. The translation of an artist’s world into our digital and physical landscape is very sensitive. It requires empathy and a deep understanding of how artists and fans alike make meaning of their experience based on how they see the world.  The core brand mark shows an organic crowd-like illustration, a community growing together. This contrasted the more structured logotype

Business cards printed by Jot Press
Colourplan Factory Yellow 540gsm with black foiling front and back